Thursday, July 24, 2014

Fuelling change through film - The Hindu

Fuelling change through film - The Hindu

Fuelling change through film

B.V.S. BHASKAR

A scene from the short-film ‘’Save oil...for Safe tomorrow’
A scene from the short-film ‘’Save oil...for Safe tomorrow’
A short-film taken by dozen youth of Rajahmundry gave a thought-provoking message as well as reminded the public about social responsibility. The main theme of the story is conservation of oil and how people are wasting petroleum products in their daily life. For value addition, the two young directors of the film have taken sound bytes of Deputy Chief Minister N. China Rajappa and convinced MLC Chaitanya Raju to act as guest artist.“Save oil today-for Safe tomorrow” is the title of the film and it was directed by Assistant Commercial Tax Officer of Peddapuram L. Nagaraju and experienced short-film director and engineering student Tarun Kalim of Rajahmundry. Mr. Nagaraju is trained in Annapoorna Film Institute and he wrote the dialogue and script for the short-film. The entire story revolves around Krishnaveni, an engineering student who is pursuing her petrochemical engineering in Dehradun. The added advantage of the role is that Krishnaveni was played by popular Kuchipudi dancer and Y. Lalitha Sindhuri. She was supported by Sirisha, Reshmi Nayar, Naidu and K. Sandeep -- all youngsters, and Bhaskar, Chayavaralakshmi and Malleswari.
The story of the short-film is around a small family of wife, husband and their daughter who wants to spread the message of oil conservation throughout the film. She argues, enlightens, spreads awareness among schoolchildren, gives examples on how we waste fuel such as petrol, diesel and gas.
“Why are you taking out bike rallies on the occasion of your leader’s birthday? Why don’t you distribute some fruits or bread to the poor in any of the hospitals in the city?” she asks a group of youth who argues with Krishnaveni. Directors Nagaraju and Tarun said, “We have produced two more films earlier on banning of plastic bags, which got award in International Eco Film festival held in Goa and on traffic awareness and this is the third.” said Padmaja, secretary of BEST, an NGO. She added that ONGC has supported in making the short-film.


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